Three Generation Family Business
THREE GENERATION FAMILY BUSINESS
A family-owned business from the start, the story of Prime begins in 1966. Louis “Leo” Grace Sr. started Grace Engineering in Memphis, Michigan. Over the years, the company grew and became known for developing innovative manufacturing practices and quality products. The Grace family’s homestead in Memphis and the original building that housed Grace Engineering was once an old flour mill that had been built in the 1860’s. A ledger was found on the premises that contained Thomas Edison’s signature. Edison grew up in the nearby city of Port Huron, Michigan and would bring his family’s wheat to the mill to be ground. Thomas Edison had a strong passion for innovation, and Grace Engineering and Prime have that same passion. In the 1980’s, Louis (Lou) Grace Jr., Leo’s son, took over Grace Engineering and further grew the business, focusing on precision manufacturing for demanding markets in the medical, hydraulic, and automotive industries, as well as credit card embossing.
The Birth of Quest
THE BIRTH OF QUEST
Lou Grace, along with his sons Matt and Nate, founded G5 Outdoors in 2000 to market what we thought was the proverbial “better mousetrap”: an all-steel broadhead. In 2001, we introduced the Montec broadhead. The Montec is an all-steel 3 blade broadhead that was unlike anything else on the market at the time, and it remains one of our top-selling broadheads. In 2009, G5 introduced Quest Bowhunting to the archery world. Its mission was simple: to bring a bow built with the highest level of craftsmanship and quality the industry has seen for a good price.
The mission of Quest is simple: make great bows for a great price without compromise. We do this by focusing on two areas: Innovation in design and manufacturing allowing us to create bows that perform great that are a fun to shoot and by focusing on innovating our manufacturing process we are able to make process improvements and eliminate waste in the manufacturing process to keep costs controlled. Quality and the craftsmanship that we put into Quest is unmatched in the industry. We take the extra steps that others don’t – from holding the tightest tolerances of our parts, to our own Durafuse decorating process, to shooting every bow that we build before it’s shipped. Quality is in every bow that we make.
Commitment to Innovation and Quality
COMMITMENT TO INNOVATION AND QUALITY
We are an innovation company. It is what created the company in 1966 and will provide the growth going forward. We pursue solutions to problems where others simply don’t go. Harnessing and nurturing innovation in everything we do as a company is the essence of our existence.
Louis Grace, Founder of Grace Engineering, always said, “You’re only as good as you can measure.” This founding principal drives us to constantly improve quality and the standards we hold ourselves to. Quality is second nature to us.